Contextual targeting: This involves targeting ads based on the context of the content that people are consuming, such as the topics they are reading about or the websites they are visiting.Behavioral targeting: This involves targeting ads based on the actions that people have taken online, such as visiting a specific website or making a purchase.Demographic targeting: This involves targeting ads to specific age ranges, genders, or ethnicities.The goal of audience targeting is to make advertising more relevant and effective by delivering messages to the right people at the right time. It involves identifying and reaching specific groups of people who are most likely to be interested in a particular product or service. This information is used to build a target audience profile that will inform the rest of the Google AdWords Management and advertising process.Īudience targeting is a critical component of Google AdWords advertising. The first step is to determine who the target audience is, taking into account factors such as demographics, location, interests, and behaviors.
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